Google AdWords optimizers has come up with 6 tactics that will help your AdWords campaigns be more relevant to your customers.
1. Focus your ads on low prices and savings.
2. Use value-related keywords.
3. Make sure your ad groups are targeted and relevant.
4. Don't waste money on irrelevant clicks.
5. Make it easy for customers to buy.
6. Focus your money on your high-performers.
Find more details at Official Google
adWords Blog:
Inside AdWords: 6 tactics for maximing your AdWords investment
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